Gio Goi Jeans

Gio Goi is known for its graphic t shirts linking the brand with it's history of the 80's rave days in manchester, in particular at the renowned club the Hacienda.

Gio Goi has moved on from those days and powered in to denim which is a tough market to make an impact in. Gio goi branding has changed taking the brand into a more mature market. Gio Goi use to have large graphic logos on it's garments but this has changed when designing the jeans. Smaller block branding with the hascienda chevrons have replaced the old gio goi text often called white label. The white label branding was what brought Gio Goi to the forefront of the commercial fashion industry, im sure you will remember seeing it on the t shirts worn by Pete Doherty.

gio goi jeans have taken on this new block branding along with some new design features. Weather it's sinch back, pockets, carrot cut, drop crouch or the wash Gio goi are on the pulse with there new denim range. Gio Goi have taken there design ideas away from the over done pannel, and large rear pocket detail and are concerntrating on the shape of there jeans. They launched the Gio Goi dapper jean this Aw10 season. The dapper jean comes in different washed both lighter and dark. The character and detail of the jean is in the cut and shape. The crouch is low, which is the way many people have started wearing there jeans in the last few seasons. With the dapper jean there is no nead to pull your jeans down and wear them low on your bum!! the dapper does that for you. The tappered bottoms also add to the design and the unique denim now produced by gio goi. The dapper is described as a carrot cut. You can see what they mean with the wide top getting narrow at the bottom.