There's a Mau5 in the hau5!

For those of you who don't follow what's happening in the music world, it's likely that you won't have heard of the focus of this piece... Canadian Joel Thomas Zimmerman, aka Deadmau5, is the latest minimal house/techno producer to be making big waves across the globe. Almost overnight Deadmau5 (pronounced "dead mouse" - the name comes from an incident when a mouse crawled into Joel's computer,) has gone from chilly Ontario in Canada to jet-setting all over the world to ply up-for-it clubbers with his own brand of house which he delivers in a unique fashion. Wearing a mouse head (not a real one!), Deadmau5 is instantly noticible and already he's been involved with the likes of fashion giants Gio Goi. In his new music video featuring Kaskade all the cast are wearing YO - Your Own clothing. The label is the brainchild of the boys behind Gio Goi and it's showing signs of going down a similar route to Gio Goi in its heyday. There's already been a lot of hype about YO, and with the likes of Deadmau5 and Steven Graham (Snatch & This Is England) showing their support, it should be a household name before long. However long-lived Deadmau5's success is, we think he's definitely gonna be blowing up for quite a while, so make sure you keep your eyes peeled for Deadmau5 and the brand new YO label.