A Medley of Smedley.

John Smedley. A name that speaks volumes. Established well over 100 years ago, the brand is now one of the most aspirational knitwear labels on the planet, if not THE most aspirational. The likes of Sean Connery, Madonna and Harvey Keitel are all big fans of the brand, founded in Matlock, Derbyshire. The quality of a Smedley knit is unsurpassed; right from the cutting block to the finished, bagged product, every step of QC (quality control) is clearly done by people who genuinely care for the brand and its reputation. It is this love from within that leaves customers coming back for more.

If you're capable of looking beyond what could be perceived as a high price tag, you're on the right tracks. This isn't a Primark cardigan or V-Neck, this is a John Smedley extra fine 30-gauge Sea Breeze cotton pullover. If anyone happens to accidently touch your JS pullover, while you're out wearing it, you might find yourself with a new admirer. Or should I say barnacle. These things are irresistable. Take the plunge and pop your Smedley cherry. Let yourself fall into the delicous comfort of a Sea Breeze cotton knit and don't ever look back. Ever.