by field9
27. April 2009 09:05
After a number of successful seasons using their faultless formula, Gio Goi have made a few changes to their designs and logos, this season. The classic 'White Label' tee has been replaced with the 'Rollmods' tee and the new deisgn captures the style of the new logo perfectly. Although the font remains the same a new chevron style design appears over Goi which lends an almost floral feel to the tee - ideal for spring and summer. Still keeping the Rock & Roll ethos, the classic 'Too Much Rock & Roll' slogan has had an update too. The cleverly crafted slogan is enough to make any wordsmith happy, especially at a time when wordplays have become commonplace in the world of retail and marketing. Idol-lies Rock&Roll models' sits nicely underneath the Gio logo, whether it's a suggestion that models are deceptive and fraudulent or whether it's advice on who should be getting our attentions during 'shrine time', we don't know. Either way we think it's a great take on an old classic and judging by the response we've had so far it's already a favourite. Plenty of colours to suit your mood so don't sleep on this one peeps, they're selling fast!