Or is it Do Denim? We're not quite sure, to be honest. What we do know is that this brand is having a magical effect on our customers who wear it. After such a big response to this relatively new label we thought it was only right for us to right a few words on here. In a similar vein to Ed Hardy and Affliction, Do Denim has got the detail knob turned up to full. With so much intricate work going into these tees, the price is completely justified. With a Do Denim t-shirt you can expect impressive diamante skulls and scrolls and the most detailed stitching we've ever seen on a single tee. At Field9.com you'll find one of the biggest ranges of Do Denim clothing outside of New York. We've got the full range off t-shirts and the impressive trucker caps too. This label will definitely get you noticed on a night out, so if you're planning on a quiet evening with absolutely no attention from the opposite sex, you should probably stop reading now. If, however, you can handle a group of ladies checking out the awesome detail on your t-shirt or trucker cap, this is the label for you and you DO want to check out our full range.

John Smedley. A name that speaks volumes. Established well over 100 years ago, the brand is now one of the most aspirational knitwear labels on the planet, if not THE most aspirational. The likes of Sean Connery, Madonna and Harvey Keitel are all big fans of the brand, founded in Matlock, Derbyshire. The quality of a Smedley knit is unsurpassed; right from the cutting block to the finished, bagged product, every step of QC (quality control) is clearly done by people who genuinely care for the brand and its reputation. It is this love from within that leaves customers coming back for more.

If you're capable of looking beyond what could be perceived as a high price tag, you're on the right tracks. This isn't a Primark cardigan or V-Neck, this is a John Smedley extra fine 30-gauge Sea Breeze cotton pullover. If anyone happens to accidently touch your JS pullover, while you're out wearing it, you might find yourself with a new admirer. Or should I say barnacle. These things are irresistable. Take the plunge and pop your Smedley cherry. Let yourself fall into the delicous comfort of a Sea Breeze cotton knit and don't ever look back. Ever.

Unless you've been living in a cave for the past 50 years it's likely that you'll know of Puma, the global apparell and footwear label, well-known for sponsoring the likes of Pele, Diego Maradona and Linford Christie. Although most people know the brand as a sportswear label, collaborations with the likes of Alexander McQueen and Christie Turlington have ensured success in other areas of the market. More discerning followers are probably familiar with the exclusive Puma 96 Hours range which guaranteed the delivery of enough footwear and clothing to last 96 hours to any location within 96 hours. The sports fans will probably know that Adolf Dassler, Rudolph's brother was responsible for founding the immensely popular Adidas label. It was a rift borne out of socialist ideas that caused the brothers to go their separate ways and eventually form their own businesses working as rivals in the same sector. The Rudolph Dassler line for Puma is something we're still admiring. The main thing to catch our eye with this one was the exceptional quality of every piece in the range. Simple, understated design is what the Puma Dassler line is all about and, as the pictures show, you don't need to go crazy with branding to make a garment have appeal.

After the classic Superdry Brad leather jacket was brought under the public eye by a certain celebrity footballer, it's become one of the most sought after leather jackets we've ever stocked. Some of the softest leather you're likely to be touching for a while makes this piece stand out amongst its counterparts, and the exquisite attention to detail really brings it home. What you have here is a design classic. The vintage effect of the leather is achieved by a process designed to put the leather under more stress than the San Andreas Fault!

Four button-fasten pockets to the front of the jacket ensure that all this style is backed up by functional substance. A sturdy full zip fasten front, high double collar and adjustable cuffs mean you'll be able to find a look that's comfortable and one that'll keep you warm when you need it. The epaulletes and badge detail all add to the character of this piece to leave you feeling like the man himself.

Fila Gold has long been a firm favourite of ours, here at Field9.com We've seen the popularity of the brand increase and, with the likes of Paris Hilton, Danny Dyer and The Enemy all involved in previous ad campaigns, it's no wonder! This season we've taken stock of the classic Fila White Line brand, a.k.a Fila Vintage. Founded back in 1911 in Italy, Fila started out as an underwear label. In the 70s the brand moved into sportswear after an endorsement from tennis legend Bjorn Borg. A number of classic pieces were spawned from this collaboration including polos, shorts and track tops. One instantly recognisable classic is the Fila Matchday jacket. A vintage piece from Bjorn's heyday when he was at his peak, this one was his signature piece. Full zip through jacket with neck, cuff and hem ribbed trim detail, side pockets, Fila logo zipper and vintage Fila applique badge detail all combine to make this jacket an essential item for any clothing connoissuer. From 70s playboy through to 80s terrace casual, this jacket is has broad appeal owing to its versatility. Anyone who misses out on this will surely be kicking themselves. Available in Chinese red with navy and white stripes, this one's so hot it hurts!

For those of you who are familiar with the Blue Blood clothing label it will come as no surprise that the following verbal wobble says nothing but good things about the brand. Hailing from Amsterdam, Blue Blood has become increasingly popular over the last few years. We're proud to say that it's been one of our key labels since we started Field9.com and it gives us great pleasure to see the full range of tees and knits being snapped up by our customers. Although Blue Blood are celebrated internationally for supplying exquisite denim - a firm fave amongst our customers - it's been the Sport zip thru cardigan that's had more hits than anything else, lately. This super-soft cotton knit features a full zip, ribbed hem, cuffs and neck, pockets with contrasting lip and an applique Blue Blood lobster badge to the left breast. Teamed with a plain crew neck t-shirt (we recommend the Cam ringspun jersey tee) and either jeans or shorts, you've got yourself the perfect casual look that's still much smarter than your average. You'll be turning heads like Lewis Hamilton turns corners - frequently, yeah. And, if that was good enough, the Sport cardigan now has over 25% off the RRP!

After a month of showers, broken up by what can only be described as a whisper of sunshine, the unpredictable weather of April is slowly fading out of sight as we stroll casually, almost unknowingly, into May. A great month by anyone's standards, May is the first month of what we're all hoping will be a Great British summer. For those of you who aren't going abroad this year, the optimisim of forecasters and local folk should be enough to get you reaching for the suncream and start digging out your summer wares. And, whether you've had it 10 years or two weeks, there's bound to be one or two items of clothing that you'll want to wear non-stop... Introducing the Luke 1977 Williams Core Pique polo shirt. Available in 4 colours - lemon, purple, navy and red - there's one for morning, noon & night. Featuring a 3-button neck, with Luke branded buttons, it's the perfect top for smart or casual occassions. Buttoned-up with a light-weight jacket or cardigan is the ultimate look.

After a number of successful seasons using their faultless formula, Gio Goi have made a few changes to their designs and logos, this season. The classic 'White Label' tee has been replaced with the 'Rollmods' tee and the new deisgn captures the style of the new logo perfectly. Although the font remains the same a new chevron style design appears over Goi which lends an almost floral feel to the tee - ideal for spring and summer. Still keeping the Rock & Roll ethos, the classic 'Too Much Rock & Roll' slogan has had an update too. The cleverly crafted slogan is enough to make any wordsmith happy, especially at a time when wordplays have become commonplace in the world of retail and marketing. 'Idol-lies.Rock&Rollmodels' sits nicely underneath the Gio logo, whether it's a suggestion that models are deceptive and fraudulent or whether it's advice on who should be getting our attentions during 'shrine time', we don't know. Either way we think it's a great take on an old classic and judging by the response we've had so far it's already a favourite. Plenty of colours to suit your mood so don't sleep on this one peeps, they're selling fast!